Briston Squares the Circle with Clubmaster

From JustLuxe content partner iW Magazine

It will come as no surprise to any fashionista that the retro-chic design of the Briston Clubmaster is a child of a Franco-Italian collaboration – in this case with a bit of Brit influence mixed in for good measure.

The Briston Clubmaster Sport

Crafted in cellulose acetate supplied by the sixth-generation-owned Italian manufacturer Mazzucchelli 1849, the watch has Briston making a case for a watch case in the form of a “squircle”. What’s a squircle you say? It’s actually a portmanteau of “square” and “circle” and really best describes the softened corners and flowing lines of this Briston case out of round.

Emulating the style of both luxury eyewear and fine writing instruments originally crafted in tortoiseshell (a misnomer as most often sea turtle shell was used), the main body of the Briston Clubmaster case is sensually smooth and soft to the touch, hypo-allergenic, and even recyclable.

Variegated patterns evoke the tortoise-shell effect of its biological predecessor, and like natural shells, the man-made acetate versions will vary with no two cases being exactly alike. Unlike the original shell, the cellulose acetate can be brought to life in an amazing array of colors beyond the amber and cognacs of the original – including solid tone colors crafted in the same material.

In our Ice Blue Briston Clubmaster sample, the steel lugs spaced 20mm apart seamlessly emerge from the semi-translucent case, while a threaded steel back and domed sapphire crystal protect the inner workings and lume-enhanced dial and hands.

Various colors are available in a 40mm x 40mm three-hand model as well as a 42mm x 42mm chronograph with day/night indicator at 3 o’clock. All are water resistant to 10atm and powered by Miyota quartz movements.

For smaller wrists there are also options in 36mm and 24mm in a variety of cool case colors and matching dials. 

Lightweight and stylish, Briston watches are an easy purchase with prices ranging from $195 to $440 at www.briston-watches.com