Just Who Is The PS5 Pro For?
There was big video game industry news this when Sony, after months of rumor and speculation, finally and officially unveiled the PlayStation 5 Pro. The disc-free system is more powerful than the PS5 and boasts impressive technical specs. But the reaction online was mainly focused on its price tag: $700 USD. Many were left scratching their heads and wondering: Who is this for?!
According to Circana analyst Mat Piscatella, the console is targeted at the “price-insensitive PlayStation ultra enthusiast.” He told GameSpot that, for this audience, the price point is “not a significant barrier” and that the market for the PS5 Pro represents only a “very smell portion” of the total PlayStation fanbase.
The people who may be interested in purchasing a PS5 Pro are those who feel they “must have the latest and greatest PlayStation tech.” Everyone knows someone who always buys the newest iPhone, after all. As Piscatella reminded us, plenty of people paid $1000+ for a base PS5 model in 2020 when the system came out through third-party sites due to shortages.
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