Oura’s return to the smart ring fight

by Pelican Press
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Oura’s return to the smart ring fight

Oura’s next-gen ring appears to be an upgrade in every way. It features a sleeker design, longer battery life and smarter sensors to offer deeper insights for wearers. No more squarish edges; it’s a perfect ring this time. Oura says Ring 4 has 18 signal pathways, up from eight in the Gen3, which is paired with its new Smart Sensing algorithm.

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Oura

New features include automatic heart rate and activity detection for up to 40 activities. It’ll land in six colors: Silver, Brushed Silver, Gold, Rose Gold, Stealth and Black. All bar the Stealth is made of titanium. Oura Ring 4 is available to pre-order today, with shipping expected to begin on October 15, 2024. Prices start at $349.

— Mat Smith

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