Apple urged TikTok to increase its age recommendations, redacted documents show

TikTok currently faces lawsuits from 14 states alleging the platform damages young users’ mental health and they’re not the only ones who think it. It turns out that Apple apparently privately pressed TikTok to raise its age recommendations from 12 and over to 17 and over, The Washington Post reports. The comments from Apple showed up in South Carolina’s compliant against TikTok and were supposed to be redacted but, oops, they were accidentally made public.

Let’s dive into what was said, shall we? In 2022, Apple had a team review TikTok’s age rating and found the platform had “frequent or intense mature or suggestive content.” Apple added, “We hope you will consider making the necessary changes to follow the App Store Review Guidelines and will resubmit.” We don’t know all the details of what Apple requested as only some of the redacted content was made public.

Yet, there’s plenty of evidence in these momentarily not-redacted documents about TikTok being not so age appropriate. In fact, outsiders and TikTok’s own employees found issue with what the company did to reduce content like profanity and eating disorders. The former was found in one out of every 50 pop-up alerts that minors in the US and UK received within a month’s time. Advocacy group Accountable Tech found the inadvertently public information and shared it with The Post.

The accidentally public bits of South Carolina’s complaint further claimed TikTok sought to “leverage goodwill in lobbying efforts” by donating to organizations like parent-teacher associations. The company also sponsored events for politicians, like an event for the foundation of South Carolina Democratic Representative James E. Clyburn, the former House majority whip. For the record, Clyburn joined the minority in voting against TikTok being sold or banned in the US.

Unsurprisingly, TikTok wasn’t so happy about having this information made public (it’s all back behind black marks now). TikTok spokesperson Alex Haurek called publishing the redacted information irresponsible, claimed “many of these issues have already been addressed” and stated that the company “has always enforced strict policies against nudity, sexually explicit content, and solicitation.”

South Carolina isn’t the only state that’s lawsuit had a revealing redaction mistake. Kentucky’s accidentally public documents revealed that TikTok had reportedly found “compulsive usage correlates with a slew of negative mental health effects like loss of analytical skills, memory formation, contextual thinking, conversational depth, empathy, and increased anxiety.” TikTok also reportedly knew its time limit tool wouldn’t be effective for minors (average daily use decreased by one minute and a half after implementation). Then there was another document which allegedly said “across most engagement metrics, the younger the user, the better the performance.” Don’t you just love when companies have its users’ best interests in mind?