Black Ops 6 Flexing its Hollywood Movie-Level Marketing Budget

There is a lot of chatter about Call of Duty: Black Ops 6, all because Microsoft has spent a gigantic amount of money to promote the game. Clearly, the industry giant is not only aiming to hit sales expectations but also focusing on making the video game a worldwide sensation.

Amidst all this hype, a lot of players still don’t know that the game will hit the Xbox Game Pass on day one. If they wish to make a strong comeback, they need to spend some of Black Ops 6‘s budget on marketing this crazy advantage.

A Chunk Of Call of Duty: Black Ops 6‘s Huge Budget Should Be Spent On Marketing That The Game Will Be On Xbox Game Pass

Thanks to Microsoft’s acquisition of Activision Blizzard and its studios, it’s clear that the marketing budget of the Call of Duty: Black Ops 6 has been increased. Thanks to this deal, players who own a Game Pass Ultimate or PC Game Pass subscription will enjoy a crazy benefit that no one is talking about.

On its launch day, players who own the Xbox Game Pass will be able to play the game for free but it is to be noted that this will not work for Game Pass Standard users. This massive advantage has indeed left PlayStation users shocked and disappointed, but it seems like Microsoft isn’t exactly marketing this how it should be.

Many players are still not aware that they will get the game for free just by purchasing a Game Pass Ultimate or a PC Game Pass subscription. Microsoft needs to focus on this heavily in terms of marketing as it will certainly give them a financial boost.

Call of Duty Franchise Is Expected To Make A Strong Comeback

In a recent interview with Variety, Tyler Bahl, the chief marketing officer at Activision, explained the marketing strategy for Call of Duty: Black Ops 6. He made it clear that sales isn’t the only target,

Obviously, we want to generate sales, but I think overall, just awareness of the new game coming out – That’s always a focus, making ‘Black Ops 6’ the No. 1 game this fall.

It’s clear that Microsoft is putting a lot of trust into Activision this time. Judging by all the hype for the game, it is safe to say that the marketing strategy for Black Ops 6 has been working, but only if they market the Xbox Game Pass advantage in a better way. It will certainly set the Call of Duty franchise for a very strong comeback.

All players who have pre-ordered the game can preload it right now to make sure that they jump right in when Black Ops 6 releases for PlayStation 4, PlayStation 5, Windows, Xbox One, and Xbox Series X/S on 25th October 2024.

Do you think Microsoft’s strategy will work this time? Share your views in the comments!