Cincoro Tequila Partners with AC Milan

Cincoro Tequila co-founders Emilia Fazzalari & Wyc Grousbeck

Cincoro Tequila, the award-winning portfolio of luxury tequilas, has announced their official partnership with Italian football giant, AC Milan, one of the most iconic and historic brands in global sports with 550 million fans globally. This partnership—poised to elevate AC Milan’s fan experiences and enhance the Club’s brand positioning on a global scale—marks the launch of Cincoro’s Italian expansion, spearheaded by their new local distributor, D&C, an importer of luxury food and drinks for more than 60 years based out of Corsico, a municipality in the Province of Milan.

Cincoro Tequila offers five luxurious expressions

“Launching Cincoro Tequila in Italy has long been a goal of ours and we’re thrilled to finally bring Cincoro to premium spirits aficionados in Italy,” said Emilia Fazzalari, Cincoro Tequila Co-founder & Executive Chairperson. “This extraordinary partnership allows us to introduce Cincoro’s rich and delicious taste to discerning Italian consumers and international travelers alike.”

“We are incredibly excited to welcome Cincoro Tequila to AC Milan,” said Maikel Oettle, Chief Commercial Officer of AC Milan. “This partnership is a testament to our commitment to aligning with brands that embody the same spirit of excellence and luxury that defines AC Milan. This collaboration will undoubtedly elevate our brand’s prestige on a global scale, connecting the elegance of Milanese culture with the sophisticated allure of Cincoro,” 

Cincoro Tequila, offering five luxurious tequila expressions made with 100% Blue Weber agave from private farms in both the highland and lowland regions of Jalisco, Mexico, was launched in 2019 by five NBA legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In less than five years, Cincoro has won more than 29 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila. And the brand recently announced the expansion of Team Cincoro, to include icons such as 23-time Grand Slam Champion Serena Williams, MLB Hall of Famer Derek Jeter, Major champions Dustin Johnson and Keegan Bradley, DraftKings Inc. co-founders Jason Robins, Matt Kalish and Paul Liberman among other prominent investors.

The Cincoro Tequila founding ‘team:’ Wes Edens, Michael Jordan, Emilia Fazzalari, Jeannie Buss, and Wyc Grousbeck

In 2024, Cincoro embarked on an exciting and aggressive plan for global expansion and will soon be launching in other key European markets, including Spain, France, Greece and the UK, along with the Middle East and Asia and additional iconic travel retail destinations.

Photos courtesy of Cincoro