Google asks court to reject the DOJās lawsuit that accuses it of monopolizing ad tech
Google filed a motion on Friday in a Virginia federal court asking for the Department of Justiceās antitrust lawsuit against it to be thrown away. The in January 2023, accusing the company of monopolizing digital advertising technologies through āanticompetitive and exclusionary conduct.ā Per , Google is now seeking summary judgment to avoid the case going to trial in September as planned.
Attorney General Merrick B. Garland said at the time the lawsuit was first announced that Google āhas used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies.ā The lawsuit alleges that Google controls digital advertising tools to such an extent that it āpockets on average more than 30 percent of the advertising dollars that flow through its digital advertising technology products,ā according to a press release from the agency last year.
Google now argues that that the DOJ hasnāt shown that the company controls at least 70 percent of the market, which some previous cases have used as the threshold for qualifying as a monopoly, and that the agency āmade up markets specifically for this case,ā according to Bloomberg, excluding its major competitors like social media platforms. The company also claims the DOJās case goes ābeyond the boundaries of antitrust law,ā Reuters reports.
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