Google to keep cookies in Chrome after advertiser pushback

by Pelican Press
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Google to keep cookies in Chrome after advertiser pushback

Google (GOOG, GOOGL) has backtracked on its pledge to eliminate third-party cookies — how web browsers and websites “track” users for advertising — on its Chrome browser after receiving pushback from advertisers.

Dan Howley joins Wealth! to break down the move and why cookies are so important to advertisers.

Google’s parent Alphabet reported second quarter earnings on Tuesday.

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Melanie Riehl



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#Google #cookies #Chrome #advertiser #pushback

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