How Western North Carolina can turn Helene disaster into opportunity
In the aftermath of Japan’s 2011 tsunami, which claimed over 19,000 lives, entire towns were destroyed, and critical infrastructure — including roads, power systems and communication networks — was crippled. The Japanese response went beyond simple rebuilding; they reimagined their communities with resilience in mind, moving towns further inland and creating natural buffers along the coastline.
This approach serves as a powerful example for Western North Carolina, where several communities have been devastated by Tropical Storm Helene. We, too, now have the choice to rebuild not just as we were but smarter, stronger and better prepared for the future.
The first lesson from Japan’s experience is the importance of where we build. For too long, floodplains and low-lying areas in our region have been developed due to affordability or convenience, but Helene has shown us that these areas are increasingly vulnerable. We can turn this tragedy into an opportunity to rethink land use and zoning policies across WNC, steering development away from high-risk flood zones. By converting flood-prone areas into parks, greenways or natural flood buffers, we can create beautiful green spaces that protect our communities while enhancing residents’ quality of life.
Equally critical is how we rebuild. Japan’s reconstructed towns were designed to better withstand future disasters, and our region can take a similar approach. Rebuilding in WNC should prioritize green, renewable construction that makes our communities more resilient. Energy efficiency must be at the forefront. Regional building codes should encourage or require sustainable practices, like solar energy, green roofs and permeable surfaces that absorb rainwater. Transitioning to efficient and renewable fuel sources like solar and other sustainable options can help us move toward net-zero emissions, reducing long-term costs and environmental impact.
By using durable, sustainable materials, we minimize our collective carbon footprint and create structures better equipped to withstand future storms. Imagine WNC towns known not only for their natural beauty but also for their pioneering green buildings — a testament to our commitment to a sustainable future.
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We must also consider for whom we are rebuilding. Even before Helene, many communities faced challenges with affordable housing, and the storm has only heightened this need. It’s critical to rebuild resilient, affordable communities that welcome people of all income levels. Picture neighborhoods that are dense, walkable and affordable, reducing our region’s dependence on cars while connecting residents with essential services. By promoting mixed-use developments, we can foster spaces where housing, businesses and community centers coexist, making our communities vibrant and accessible to everyone.
But resilience means more than housing; it also means supporting the local economy that makes WNC unique. This includes affordable workspaces for artists, small businesses and entrepreneurs. These small businesses and creatives are essential to the culture and economy of our region, yet they are also vulnerable to the effects of disasters. Creating affordable, accessible spaces for them allows our community’s spirit to flourish, even in challenging times.
For this vision to succeed, a coordinated, collaborative effort will be essential. Rebuilding a resilient WNC requires partnership among community members, businesses, nonprofits and local government. Local organizations bring invaluable knowledge of our region’s unique needs, while businesses can support sustainable practices and provide resources. Together, with government leadership and community engagement, we can create a comprehensive rebuilding strategy that reflects the values of all residents.
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Helene has highlighted the strength of our WNC community. Neighbors helped neighbors, volunteers supported each other, and local organizations stepped up to provide aid. Let’s channel this compassion into a collaborative rebuilding process that supports one another and builds a region better prepared for the future.
The recovery of WNC is more than an exercise in rebuilding; it’s an opportunity to set an example. Real resilience is about designing communities that can withstand climate challenges. By considering where, how and for whom we build, our region can become a national model of climate adaptation and sustainability.
Together, we can transform the devastation of Tropical Storm Helene into a chance to reimagine and revitalize. Western North Carolina can emerge from this crisis as a resilient community that honors its heritage, meets today’s needs and inspires hope for tomorrow. Let’s seize this moment to rise stronger, smarter and better prepared for the challenges to come.
David Huff is an award-winning conservation photographer who serves as councilor of communications for the Carolina Mountain Club and oversees a 2.5-mile stretch of the Appalachian Trail. He is a brand ambassador for Fjällräven and the founding chair of the George Masa Foundation. To explore more, visit www.davidhuffcreative.com.
This article originally appeared on Asheville Citizen Times: Opinion: How Western North Carolina can turn disaster into opportunity
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