Instagram will let you ā€˜resetā€™ your recommendations

by Pelican Press
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Instagram will let you ā€˜resetā€™ your recommendations

If your Instagram recommendations have been feeling a little stale, youā€™ll soon have a way to make the appā€™s algorithm forget everything it thinks it knows about you. Meta is testing a new feature that will allow users to reset the algorithmic suggestions that power the appā€™s feed, Reels and Explore section.

The company described the feature as a ā€œtest,ā€ but said the update ā€œwill soon roll out globally.ā€ With the change, users will be able to ā€œreset suggested contentā€ from the content preferences section in Instagramā€™s settings. This will, according to Meta, allow you to ā€œstart freshā€ and provide an opportunity to re-tune the appā€™s suggestions.

But while this may help you get an Instagram feed that better reflects your current interests, Meta notes that doing this kind of ā€œresetā€ doesnā€™t delete any of your data from the app or change how the company serves you ads. (Instagram has a to personalize ad preferences.)

Meta is framing the change as part of its push to bring new safety features to teens, even though the feature will be available to all users. ā€œWe want to give teens new ways to shape their Instagram experience, so it can continue to reflect their passions and interests as they evolve,ā€ the company wrote in a blog post. The service has previously faced over its recommendations, which EU regulators have suggested could encourage ā€œaddictive behavior.ā€

The company notes that it has other teen-specific features meant to prevent its younger users from seeing inappropriate content. It recently introduced ā€œ,ā€ which have stricter privacy settings, and attempts certain types of harmful content from appearing in their feeds.




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