Lexus Unveils All-New Concept Luxury Utility Vehicle: the Lexus Surf LX

Lexus has taken adventure to a new level with its Lexus Surf LX. Explicitly designed for surfers and coastal adventurers and unveiled at the 2025 Lexus Pipe Pro on Oahu, Hawaii, the all-new concept luxury utility vehicle is a fusion of power, versatility, and innovation –one nicely packaged with the requisite coastal aesthetics. Built to cater to the needs of surfing enthusiasts, the Lexus Surf LX boasts an interior surfboard rack, a slide-out waxing table, a built-in cooler, and extensive cargo storage.“The Surf LX is designed for adventure, combining power and versatility every surfer needs,” says professional surfer and Lexus surf ambassador Griffin Colapinto.

A Surfer’s Dream Ride

Key features include a gear-optimized storage trunk with slide-out storage, a surfboard rack, a built-in cooler, a waxing table, and a turf changing mat. Ventilated compartments ensure essential gear—wetsuits, towels, wax, and sunscreen—stay organized and odor-free. A custom exo-cage and LED-illuminated rear ladder provide easy access to the roof rack, making it ideal for those dawn patrol and post-sunset surf sessions. Built to withstand sand, saltwater, and the elements, on the aesthetics side, the striking matte blue exterior finish, white roofline, and black accents were selected to reflect ocean waves and sandy shores all ruggedly offset by custom 20-inch gray wheels and 33-inch all-terrain tires on the Surf LX, while the cabin is a study in durable elegance featuring genuine leather upholstery.

Lexus Expands Partnership with the World Surf League

In addition to unveiling the Surf LX, Lexus has announced an expanded multi-year partnership with the World Surf League (WSL). Founded in 1976, the WSL is the global home of competitive surfing, showcasing the world’s best talent and upholding the sport’s commitment to ocean preservation and innovation. Under this new agreement, Lexus will serve as the Official Automotive Partner of the WSL and title partner for five marquee events in 2025, including the Trestle Pro and US Open of Surfing in Huntington Beach in Southern California. Building on their North American partnership, established in 2024, Lexus will extend its global presence, including the WSL Finals at Cloudbreak in Fiji – a world-class wave that breaks in Tavarua, an island located five miles off the western shore of Viti Levu.

Lisa McQueen, Media Manager at Lexus Marketing, says a shared drive for innovation, excellence, and performance unites Lexus and the WSL.  “This expanded partnership will allow us to elevate the fan experience, creating amazing moments for the surf community.” A sentiment echoed by Cherie Cohen, Chief Revenue Officer of the WSL, who added an official release, “We are kicking off the 2025 season alongside Lexus at Pipe and couldn’t be more excited to continue to build on this partnership for years to come.”

The Future of Surfing Meets Luxury Innovation

The Lexus Surf LX is more than just a concept vehicle; it’s a testament to Lexus’ dedication to adventure and exploration. With its powerful performance, thoughtful design, and surf-centric features, it promises to revolutionize how surfers travel. Learn more at the Lexus Newsroom.