Perth Royal Show: WA brands turn heads at Royal Show fashion event with wool nodding to sustainable fashion
The wool fashion show made a grand return to the Perth Royal Show on Monday, featuring a stunning selection of high-end and contemporary fashion.
Three Australian brands featured at the one-day event at the Sheep Pavilion — WA-based Swooley by Scanlan, Zoe May, and McIntyre Merino.
The show celebrated the journey from farm to sustainable fashion, showcasing everything from luxury to everyday comfort clothes.
Perth-based stylist Rochelle Renwick curated the looks for the show, working with designers to celebrate heritage and the future of wool fashion.
“Wool can redefine your wardrobe in an era where fast fashion is losing ground to sustainability,” she said.
“What makes this event particularly special is its authentic tie to the agricultural roots of wool production.”
Wool has long been a cornerstone of the Australian agricultural industry, particularly in WA as the nation’s largest producer.
Camera IconThree Australian brands featured at the one-day event at the Sheep Pavilion — WA-based Swooley by Scanlan, Zoe May, and McIntyre Merino. Credit: Ian Munro/The West Australian
The show was held on the shearing board — the part of the floor where the sheep are sheared — with shearers introducing each brand to provide insights into the world of wool while demonstrating the close connection between farming and fashion.
A special appearance by a lamb was one of the highlights of the fashion show.
Royal Agricultural Society of WA chief executive Robyn Sermon said WA’s wool industry was crucial.
“From the hard work of farmers and shearers to the eco-friendly nature of wool production, the Wool Fashion Show aims to educate and inspire attendees to support sustainable fashion,” she said.
“We hope to make this a regular event each year to continue showcasing the importance of the WA wool industry.”
The wool fashion show was a staple at the Showgrounds in the 1970s with the parade held in a 300-seat theatre.
Camera IconThe show was held on the shearing board — the part of the floor where the sheep are sheared — with shearers introducing each brand to provide insights into the world of wool while demonstrating the close connection between farming and fashion. Credit: Ian Munro/The West AustralianCamera IconA special appearance by a lamb was one of the highlights of the fashion show. Credit: Ian Munro/The West Australian
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