Quadrant Announces Sudden Withdrawal From Esports Industry

Team Quadrant, a UK-based esports organisation founded by Formula One driver Lando Norris, has announced a sudden withdrawal from the Halo Championship Series and, by extension, the esports industry in general. This news comes mere days after Quadrant finished in seventh place at the Halo World Championship in Seattle, Washington.

Quick Comedown

In January 2024, Quadrant announced a massive seven-figure investment round and partnerships with some sizeable content creators. In 2023, the organisation was able to secure a streak of positive financial updates following strong collaborations and apparel sales, and it was soaring in the esports space.

That quickly soured, though.

On October 1, it was reported that Quadrant had ‘slumped into the red’ after reporting negative total equity in a company filing. Now, the organisation has reported a complete withdrawal from the esports industry to instead focus on creative content, fashion, and motorsport culture, leaning still on Lando Norris for brand recognition.

As of today, Quadrant announces that we are departing the Halo Championship Series and wider direct involvement in esports to continue with full focus on our exciting mission of being a brand rooted at the intersection of motorsport culture, fashion, and creative content.

We are deeply proud of whwat we have achieved during our time in esports and would like to share a special thank you to our HCS players, 343 Industries (now Halo Studios), and Microsoft for theiur devotion and commitment to the game we love – we wish you the best moving forward.

To our fans, we thank you for your incredible and unwavering support. You have been a constant and passionate reminder of why we wntered into this space in the first place, and we hope we have given you as many memories as you have provided us.

This is the second UK-based esports organisation to suffer on a financial front of late. Recently, Guild Esports, which is represented by David Beckham as a brand ambassador, was acquired in full by a US-based firm for just $130,000.

In recent months, the UK has also withered in the gaming space as two of the region’s biggest gaming and esports events disappeared into nothing.

Are you concerned about the future of esports in the United Kingdom? Let us know on the Insider Gaming forum.

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