Southwest Airlines Stock Takes Off on $2.5 B Buyback Plan, Defying Activist Pressure

Southwest Airlines (NYSE:) announced a $2.5 billion share buyback authorization on Thursday, September 26, 2024, as part of a broader strategy to boost investor confidence and fend off pressure from activist investor Elliott Investment Management.

The move, coupled with an upward revision of its third-quarter revenue forecast, sent Southwest shares soaring by approximately 10% in late morning trading.

Southwest Announces $2.5 Billion Share Buyback Plan

At an investor day presentation held at its Dallas headquarters, Southwest unveiled a series of initiatives aimed at convincing stakeholders of its commitment to enhancing profitability and revenue growth. The airline recently introduced significant changes to its long-standing business model, including the introduction of assigned seating and extra-legroom options.

The $2.5 billion share buyback authorization, while lacking a specific timeline for implementation, forms a crucial part of Southwest’s response to activist pressure. This financial maneuver is complemented by other strategic decisions, such as the appointment of industry veteran Bob Fornaro to the company’s board of directors. Southwest also reaffirmed its popular policy of allowing passengers to check two pieces of luggage for free, citing the practice’s positive impact on market share.

Looking ahead, Southwest projects that its new cabin configurations featuring extra legroom will generate $1.7 billion in earnings before interest and taxes by 2027. The airline is branding these collective efforts as the “Southwest. Even Better.” transformational plan, signaling a commitment to evolving while maintaining core aspects of its business model that have historically resonated with customers.

Southwest Stock Gains 10% on Share Buyback Plan

As of 11:08 AM EDT on the day of the announcement, Southwest’s stock (LUV) was trading at $31.30, representing a significant increase of $2.91 or 10.23%. This surge in stock price boosted the company’s market capitalization to $18.751 billion.

Despite the day’s gains, Southwest’s long-term stock performance has lagged behind broader market indices, with a 5-year return of -39.84% compared to the ’s 92.33% gain over the same period.

Key financial metrics for Southwest include a trailing twelve-month price-to-earnings ratio of 218.38 and earnings per share of $0.13. The company offers a forward dividend yield of 2.31%, with a payout of $0.72 per share. Analysts have set a one-year target estimate for the stock at $31.00, suggesting limited upside potential from current levels despite the positive reception of the company’s latest announcements.

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Neither the author, Tim Fries, nor this website, The Tokenist, provide financial advice. Please consult our website policy prior to making financial decisions.

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