Starbucks adding “commonsense guardrails” to drink customizations

Starbucks adding “commonsense guardrails” to drink customizations

Starbucks CEO Brian Niccol is addressing long-standing complaints about complex drink customizations by introducing “commonsense guardrails” to simplify orders on the mobile app. Niccol aims to speed up service and reduce strain on baristas, setting a goal for every order to be completed within four minutes. The new guidelines will help streamline customization options to improve consistency and avoid unexpected costs for highly customized drinks. Starbucks will also reintroduce condiment bars next year, allowing customers to adjust their drinks themselves with milk and sugar. These adjustments are part of Niccol’s strategy to enhance the Starbucks experience while focusing on efficiency and quality.

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