The Adpocalypse Conundrum Continues as Twitch Gets Sued by Elon Musk on Grounds of a Problem Allegedly Plaguing the Streaming Platform

There’s no denying the fact that Twitch is the king when it comes to live streaming platforms, giving players the chance to shine and experience their favorite titles for masses who are eager to watch.

As a live streaming platform, Twitch is incredibly strict with content streamers that can push out and almost immediately hands down sanctions if streamers are caught doing something inappropriate. However, it seems like Elon Musk isn’t scared of the Amazon-owned platform, as he’s suing it for boycotting ads.

Elon Musk is Going After Twitch Now and No One Can Stop Him

If you’re unaware, back in August 2024, Elon Musk decided to file a lawsuit against all the members of the Global Alliance of Responsible Media, claiming that they’re working together to boycott his X platform.

The lawsuit stated that the companies within this alliance came together and disturbed the flow of advertising revenue for the platform formerly known as Twitter. Musk purchased it back in October 2022 and has been actively involved in restructuring the platform.

Musk’s X has decided to add even the Amazon-owned live-streaming platform to its list of defendants in the lawsuit. X claims that Twitch has illegally held back all kinds of advertisements on the platform and hasn’t bought any ads on the platform in the US.

Musk suggests that the streaming platform has only spent a substantial amount in other countries since November 2022. We still don’t have a public statement about these claims from both companies, and that’s likely going to be the case since it’s an ongoing lawsuit.

It’s going to be interesting to see how things pan out for the platform formerly known as Twitter. Ever since Musk’s takeover, it hasn’t been able to fix its advertiser failures. According to reports, X’s revenue fell by nearly 40% in the first half of 2023.

Even though some advertisers have returned to the platform after Donald Trump’s election win, the spending from these brands is nowhere near previous levels.

Elon Musk is a True Gamer Who Loves Diablo 4

While chatting with Joe Rogan in his podcast, Musk opened up about his love for video games and how they can help gauge mental tiredness. According to him, there were only two Americans in the global top 20 of Diablo 4’s leaderboard, and he was one of them.

Back in October, Blizzard’s Diablo 4 was making waves on Steam and hit record-high player counts. This proves just how popular the title is and how challenging it must be to make it to the top 20 globally.

Musk’s reveal of his ranking on the game’s global leadership has shocked many players, and they can’t help but wonder how his schedule allows him to play the game and climb the ranks. Many speculate that there might be someone else playing on his behalf while he’s working.

Whether or not we’ll ever see Elon diving deeper into how he manages to run his businesses and play among the best in Diablo 4 remains to be seen. However, it proves that just like all of us, he’s a gamer at heart who finds video games the perfect way to bust some stress!

With that said, do you think Musk has made a major error by going after Amazon-owned Twitch? Let us know in the comments below.