The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to “become the cat”

• Ponos is celebrating The Battle Cats 12th anniversary
• Sengoku era ad campaign blends art and humour
• Learn about “The Way of the Cat”

Ninja cats, fish cats, and even something that’s aptly called “Gross Cat” – there seems to be no limit to how The Battle Cats gets even weirder and weirder, and this commitment to being oddly appealing is likely why it’s now celebrating 12 years of service. While the mobile world is a revolving door of tower defence would-be hits, this cat-themed one seems to be hitting all the right notes, and developer Ponos is celebrating that with a new Sengoku-era ad campaign.

In The Battle Cats’ latest series of commercials, you can look forward to immersing yourself in the Sengoku period where tactical mastery reigned supreme. There are serious elements of art and history, combined seamlessly with the franchise’s signature humour and quirky cat food cans.

The team has partnered with R/GA to bring “The Way of the Cat” campaign to players, and after watching these cinematic treats myself, I was somehow also enticed to “be the cat, become the cat.”

“As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way,” says Ponos’ COO and Managing Director Seiichiro Sano.

Now, if you’re curious about how you should rank your kitties, why not take a look at our The Battle Cats tier list to get an idea?

In the meantime, if you’re eager to join in on all the fun, you can do so by checking it out on the App Store and on Google Play. It’s free-to-play with in-app purchases.

You can also join the community of followers on the official Facebook page to stay updated on all the latest developments, or visit the official website for more info.