The iMac gets an M4 refresh for faster Apple Intelligence

Apple’s new iMac is here. The 2024 model hasn’t changed much on the outside (save for new colorways), but it’s now updated with the latest Apple silicon. The new model has the same display and colorful designs as previous models, though there’s a new nano-texture glass option. The M4 chip inside gives it a speed boost and a more powerful neural engine for the new Apple Intelligence features in macOS Sequoia.

Apple says the M4 inside the new iMac makes the computer 1.7 times faster for daily productivity and up to 2.1 faster for more demanding tasks (i.e. gaming and photo editing) than the M1-powered model. The new iMac now starts with 16GB of RAM, but you can expand it to 24GB in more expensive tiers. Its storage options also stand pat: The base model has 256GB, with 512GB or 1TB configuration options.

The M4 iMac has the same aluminum unibody design and 24-inch 4.5K Retina display found in every iMac from the past three years. However, there are fun new colors to choose from. The new iMac is available in green, yellow, orange, pink, purple and blue, as well as silver.

Alongside the new iMac, Apple finally updated its desktop accessories to ditch the old Lightning standard. With the new Magic Keyboard, Magic Trackpad and Magic Mouse the company has switched over to USB-C. These are available in colors that match the iMac looks.

The M4 iMac is available on November 8, starting at the same $1,299 as its predecessor. Pre-orders start today.

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