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Another automotive icon files for bankruptcy
Hoonigan – the automotive lifestyle brand founded by late internet star and motorsport icon Ken Block – has filed for bankruptcy, having wound up with US$1.2 billion (A$1.8 billion) in debt.
Originally launched in 2010 as a lifestyle and media business by Mr Block and long-time friend Brian Scotto, Hoonigan quickly became synonymous with the former’s wild ‘gymkhana’ online stunt videos, with related merchandise driving up exposure for the brand.
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