PS5 Pro @ $700: ‘Lack of Competition’ Made It an ‘Easier Decision’ for Sony to Run With Higher Price

IGN : Perhaps the biggest talking point from Sony’s PS5 Pro reveal is its price. At $700 and without a disc drive or stand, the PS5 Pro has sparked vociferous debate online about whether Sony is justified in setting such a high price for the mid-gen upgrade. IGN readers have already had their say on the PS5 Pro’s $700 cost, but what’s enabled Sony to be so bold with its pricing?