Sony CFO Says Company Doesn’t Have Enough IP

Sony doesn’t think it has enough original intellectual property (IP).

In an interview with the Financial Times (h/t to PlayStation Lifestyle for spotting it), Sony chief financial officer Hiroki Totoki said that the company needs to put more of a focus in creating its own IP moving forward. And that’s not just in a specific sector, but throughout the company.

“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” he said. “We’re lacking the early phase (of IP) and that’s an issue for us.”

Hotoki added in the interview that Sony has been “better at finding a global audience for content that have already become popular in their home market.”

From a gaming standpoint, Sony has a number of original active IPs for PlayStation. Franchises such as God of War, Horizon, Uncharted continue to be successful from Sony first-party developers. The company also has a number of dormant first-party titles like Bloodborne (which Sony funded at FromSoftware), Killzone, SOCOM, Resistance, and more.

What do you make of Sony’s CFO’s comments on the company not having enough IP in gaming and other mediums? For more Insider Gaming, check out the reasoning for the latest delay for Football Manager 25. And don’t forget to sign up for the Insider Gaming Wrap Up, a once-a-week newsletter with exclusive columns, interviews, and more.